Foreword &
Table of Contents.

Provides 101 new and creative ideas for generating word of mouth advertising in an easy-to-use recipe format that business people can implement immediately. The recipes are designed to stimulate customers into making positive word of mouth statements and to show how to limit negative word of mouth comments. The book offers ideas on giveaways that generate talk, how simple customer contacts can be done differently to create conversation, how clients can be empowered to speak for a business, and what kinds of information can be disseminated to generate beneficial word of mouth comments.

How to Generate Word of Mouth Advertising
BUSINESS OPPORTUNITY WORLD (United Kingdom)
April 1996
"Attention all entrepreneurs! Need to put your business on the map, to generate interest, to be remembered and talked about? [This] second book [on word of mouth advertising] has just been published... It is packed with quick and easy ways to get your business noticed, and provides a step-by-step guide aimed at making your product, service or event worth talking about."

(C)1995 136 pages Softback 5 3/8" x 8 3/8"

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